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BC, BUS058000, wiley, Wiley
Global Marketing Management
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors…
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BC, BUS058000, Trade Paperback
Into the Spotlight
The quickest way to get your business back on track in these COVID-19 times is to make it more visible online in the digital world. To do this, YOU, the…
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BC, BUS058000, Palgrave Macmillan
Sales Management
Change is the one certainty. Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over recent years. Taking…
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BC, BUS058000
Swim with the Sharks Without Being Eaten Alive
This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to: Outsell by getting appointments with…
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