The #1 Provider of UIL Books
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International Marketing in the Network Economy
$125.00The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms – Hewlett-Packard Consulting…
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Logos Redesigned
$35.00A company’s logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change — the competition, the times, even…
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Luxury Fashion Branding
$65.00A fashion branding and management text that brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. Dedicated Website: www.luxuryfashionbranding.com “Luxury…
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Principles of Business, Marketing, and Finance
$128.00Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital citizens, and successful employees or entrepreneurs, as they maximize their knowledge…
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Spiritugraphics
$25.00In Spiritugraphics, authors Brad Benbow and Phil Daniels explore, through research and case studies on some of the top brands and companies, the question of whether or not faith influences…
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