You Buy the Peanut Butter, I’ll Get the Bread

You Buy the Peanut Butter, I’ll Get the Bread

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SKU: 9780452290143
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Description

Best friends and business partners, two remarkable women share their secrets to starting and succeeding in your own business

Part inspiring business story and part insider’s how-to, You Buy the Peanut Butter, I’ll Get the Bread shares the lessons two best friends learned while making their business dreams come true. The co-founders of Noelle-Elaine Media, Inc.—a New York City–based event management, media relations, video and technical production firm with many notable corporate and celebrity clients—Kirsten and Renée give aspiring small-business starters the real deal on what it takes to succeed and endure, both professionally and personally.

With refreshing honesty and sisterly counsel, they offer an up-close look at the daily highs and lows of starting, managing, and maintaining a business in the midst of developing and losing friendships, dating, falling in and out of love, and getting married—as well as the particular challenges women business owners face. Despite some peanut butter sandwich dinners, Kirsten and Renée made it happen, and their story will empower entrepreneurs everywhere that they can too.

Kirsten Poe Hill and Renée E. Warren co-founded Noelle-Elaine Media, Inc. Their notable clients include Ariel Mutual Funds, Ashley Stewart, Black Enterprise magazine, Charles Schwab, Disney Channel, Essence Communications, HBO, L’Oreal, Money, and Showtime.

Table of Contents

Title Page

Copyright Page

Dedication

Acknowledgements

Introduction

 

Chapter 1 – North and South Meet: Two Sides of the Same Coin

Chapter 2 – The Start of Noelle-Elaine: Smooth Sailing

Chapter 3 – How It Changed: What Did We Do to Get Out of the Mess?

Chapter 4 – Developing Our Business Model: What Made It Work?

Chapter 5 – Divide the Workload, Stretch the Dollar

Chapter 6 – Making Impressions

Chapter 7 – Being Women in Business

Chapter 8 – Tenacity

Chapter 9 – A Taxing Time

Chapter 10 – The Aftermath: Going On after a Crisis

Chapter 11

Chapter 12 – Final Chapter: Life Goes On

 

A Final Thank-You

A PLUME BOOK

You Buy the Peanut Butter, I’ll Get the Bread

Best friends and business partners, KIRSTEN POE HILL and RENÉE E. WARREN cofounded, fifteen years ago, Noelle-Elaine Media, Inc., a New York City-based event, management, media relations, and video production agency with many notable corporate, non-profit, and celebrity clients.

Ms. Warren, who is an award-winning producer, and Ms. Poe Hill met when they were both working at CNBC, Ms. Warren in production and Ms. Poe Hill in media relations.

PLUME

Published by the Penguin Group

Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada

M4P 2Y3 (a division of Pearson Penguin Canada Inc.)

Penguin Books Ltd., 80 Strand, London WC2R 0RL, England

Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd.) Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty. Ltd.) Penguin Books India Pvt. Ltd., 11 Community Centre, Panchsheel Park, New Delhi – 110

017, India

Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632, New Zealand (a division of Pearson New Zealand Ltd.) Penguin Books (South Africa) (Pty.) Ltd., 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa

 

Penguin Books Ltd., Registered Offices: 80 Strand, London WC2R 0RL, England

 

First published by Plume, a member of Penguin Group (USA) Inc.

 

First Printing, March

 

Copyright © Kirsten Poe Hill and Renée E. Warren, 2009

All rights reserved

REGISTERED TRADEMARK—MARCA REGISTRADA

 

LIBRARY OF CONGRESS CATALOGING -IN-PUBLICATION DATA

 

Poe Hill, Kirsten.

You buy the peanut butter, I’ll get the bread : the absolutely true adventures of best friends in business / Kirsten Poe Hill and Renée E. Warren. p. cm.

eISBN : 978-1-101-02238-2

1. New business enterprises—New York (State)—New York. 2. Women-owned business enterprises—New York (State)—New York—Management. 3. Businesswomen—New York (State)—New York—Biography. I. Warren, Renée E. II. Title.

HD62.5.P.02’2—dc22

2008046840

 

 

Set in Life Regular

 

Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book.

 

PUBLISHER’S NOTE

The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions, and do not participate in or encourage electronic piracy of copyrighted materials. Your support of the author’s rights is appreciated.

 

BOOKS ARE AVAILABLE AT QUANTITY DISCOUNTS WHEN USED TO PROMOTE PRODUCTS OR SERVICES. FOR INFORMATION PLEASE WRITE TO PREMIUM MARKETING DIVISION, PENGUIN GROUP (USA) INC., 375 HUDSON STREET, NEW YORK, NEW YORK 10014.

This book is dedicated to all businesswomen and entrepreneurs who manage to do it all in spite of adversities.

Acknowledgments

From Kirsten and Renée

 

To our friends and family who helped us build our business by serving as volunteers during events or offering us reduced fees for their services—THANK YOU.

US

Additional information

Dimensions 0.5700 × 5.4000 × 8.0000 in
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Subjects

social science, best friends, capitalism, tips, autobiography, endurance, small business, corporate, friendships, biographies, balance, professional, honest, autobiographies, business books, feminist books, biographies of famous people, negotiation, womens studies, Event management, Media relations, Video production, marriage, women, inspiring, feminist, feminism, starting a business, management, BIO022000, success, entrepreneur, business, life lessons, family, biography, advice, guidance, love, dating, SOC028000, career, Sociology