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You Buy the Peanut Butter, I’ll Get the Bread
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Description
Best friends and business partners, two remarkable women share their secrets to starting and succeeding in your own business
Part inspiring business story and part insider’s how-to, You Buy the Peanut Butter, I’ll Get the Bread shares the lessons two best friends learned while making their business dreams come true. The co-founders of Noelle-Elaine Media, Inc.—a New York City–based event management, media relations, video and technical production firm with many notable corporate and celebrity clients—Kirsten and Renée give aspiring small-business starters the real deal on what it takes to succeed and endure, both professionally and personally.
With refreshing honesty and sisterly counsel, they offer an up-close look at the daily highs and lows of starting, managing, and maintaining a business in the midst of developing and losing friendships, dating, falling in and out of love, and getting married—as well as the particular challenges women business owners face. Despite some peanut butter sandwich dinners, Kirsten and Renée made it happen, and their story will empower entrepreneurs everywhere that they can too.
Kirsten Poe Hill and Renée E. Warren co-founded Noelle-Elaine Media, Inc. Their notable clients include Ariel Mutual Funds, Ashley Stewart, Black Enterprise magazine, Charles Schwab, Disney Channel, Essence Communications, HBO, L’Oreal, Money, and Showtime.
Table of Contents
Title Page
Copyright Page
Dedication
Acknowledgements
Introduction
Chapter 1 – North and South Meet: Two Sides of the Same Coin
Chapter 2 – The Start of Noelle-Elaine: Smooth Sailing
Chapter 3 – How It Changed: What Did We Do to Get Out of the Mess?
Chapter 4 – Developing Our Business Model: What Made It Work?
Chapter 5 – Divide the Workload, Stretch the Dollar
Chapter 6 – Making Impressions
Chapter 7 – Being Women in Business
Chapter 8 – Tenacity
Chapter 9 – A Taxing Time
Chapter 10 – The Aftermath: Going On after a Crisis
Chapter 11
Chapter 12 – Final Chapter: Life Goes On
A Final Thank-You
A PLUME BOOK
You Buy the Peanut Butter, I’ll Get the Bread
Best friends and business partners, KIRSTEN POE HILL and RENÉE E. WARREN cofounded, fifteen years ago, Noelle-Elaine Media, Inc., a New York City-based event, management, media relations, and video production agency with many notable corporate, non-profit, and celebrity clients.
Ms. Warren, who is an award-winning producer, and Ms. Poe Hill met when they were both working at CNBC, Ms. Warren in production and Ms. Poe Hill in media relations.
PLUME
Published by the Penguin Group
Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada
M4P 2Y3 (a division of Pearson Penguin Canada Inc.)
Penguin Books Ltd., 80 Strand, London WC2R 0RL, England
Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd.) Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty. Ltd.) Penguin Books India Pvt. Ltd., 11 Community Centre, Panchsheel Park, New Delhi – 110
017, India
Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632, New Zealand (a division of Pearson New Zealand Ltd.) Penguin Books (South Africa) (Pty.) Ltd., 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa
Penguin Books Ltd., Registered Offices: 80 Strand, London WC2R 0RL, England
First published by Plume, a member of Penguin Group (USA) Inc.
First Printing, March
Copyright © Kirsten Poe Hill and Renée E. Warren, 2009
All rights reserved
REGISTERED TRADEMARK—MARCA REGISTRADA
LIBRARY OF CONGRESS CATALOGING -IN-PUBLICATION DATA
Poe Hill, Kirsten.
You buy the peanut butter, I’ll get the bread : the absolutely true adventures of best friends in business / Kirsten Poe Hill and Renée E. Warren. p. cm.
eISBN : 978-1-101-02238-2
1. New business enterprises—New York (State)—New York. 2. Women-owned business enterprises—New York (State)—New York—Management. 3. Businesswomen—New York (State)—New York—Biography. I. Warren, Renée E. II. Title.
HD62.5.P.02’2—dc22
2008046840
Set in Life Regular
Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book.
PUBLISHER’S NOTE
The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions, and do not participate in or encourage electronic piracy of copyrighted materials. Your support of the author’s rights is appreciated.
BOOKS ARE AVAILABLE AT QUANTITY DISCOUNTS WHEN USED TO PROMOTE PRODUCTS OR SERVICES. FOR INFORMATION PLEASE WRITE TO PREMIUM MARKETING DIVISION, PENGUIN GROUP (USA) INC., 375 HUDSON STREET, NEW YORK, NEW YORK 10014.
This book is dedicated to all businesswomen and entrepreneurs who manage to do it all in spite of adversities.
Acknowledgments
From Kirsten and Renée
To our friends and family who helped us build our business by serving as volunteers during events or offering us reduced fees for their services—THANK YOU.
US
Additional information
| Dimensions | 0.5700 × 5.4000 × 8.0000 in |
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| Subjects | social science, best friends, capitalism, tips, autobiography, endurance, small business, corporate, friendships, biographies, balance, professional, honest, autobiographies, business books, feminist books, biographies of famous people, negotiation, womens studies, Event management, Media relations, Video production, marriage, women, inspiring, feminist, feminism, starting a business, management, BIO022000, success, entrepreneur, business, life lessons, family, biography, advice, guidance, love, dating, SOC028000, career, Sociology |