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Whatever You Think, Think the Opposite
$17.00
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Description
The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be.
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden–a cult figure in the worlds of advertising, art, design, and marketing–Whatever You Think, Think the Opposite offers a new way to approach business and life.Paul Arden was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended Beckenham Art College and worked for agencies such as Ogilvy & Mather and Doyle Dane Bernach before landing at Saatchi & Saatchi in 1979 as an art director. In his 14 years at the agency he developed major campaigns for British Airways, Toyota, Nivea, Fuji, and more. His three self-help books—It’s Not How Good You Are, It’s How Good You Want to Be; Whatever You Think, Think the Opposite; and God Explained in a Taxi Ride—focus on strategies for business and personal growth. He died in 2008.US
Additional information
| Weight | 6.4 oz |
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| Dimensions | 0.4100 × 4.8800 × 6.9500 in |
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| Subjects | business books, data, money, problem solving, decision making, business strategy, mindset, economics books, Opposites, entrepreneurship, strategy, BUS063000, self help books for women, positive psychology, behavioral economics, self development books, self improvement books, inspirational books for women, data analytics, confidence, business, self help, happiness, SEL016000, innovation, creativity, motivation, economics, business plan, self help books, goals, economy, empathy, self care, gratitude, habits, motivational books |