Tourism

Description

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS

Introducing the World’s Largest Industry, Tourism

Marketing to the Traveling Public

Delivering Quality Tourism Services

Bringing Travelers and Tourism Service Suppliers Together

Capturing Technology’s Competitive Advantages

 

PART II: TOURISM SERVICE SUPPLIERS

Transportation

Accommodations

Food and Beverage

Attractions and Entertainment

Destinations

 

PART III: THE TOURISM ENVIRONMENT

Economic and Political Impacts of Tourism

Environmental and Social/Cultural Impacts of Tourism

Sustaining Tourism’s Benefits

The Future of Tourism

• Considers current trends and how they impact each segment of the tourism industry such as:

  • Includes current academic references that can be assigned as homework to develop students’ research knowledge and abilities.

  • Expands the discussion of the impact of social media on travel distribution to detail how social media is changing the face of the tourism industry (Chapter 4).

  • Adds details about career options in event management to give readers ideas of career possibilities (Chapter 4).

  • Describes how beacon technologies provide opportunities to reach tourists and meet their needs (FYI in Chapter 5).

  • Expands the discussion on revenue management to explore its application in all segments of the tourism industry (Chapter 5).

  • Includes a new unit on the importance of airports that details the scope and economic impact of hub airports (Chapter 6).

  • Adds a new “Living Like a Local” unit that discusses the rapidly growing sharing economy in lodging (Chapter 7).

  • Includes additional information on timeshares (vacation ownership) to reflect the growing importance of this profitable lodging segment (Chapter 7).

  • Restructures the discussion of sustainable tourism as measure with the triple bottom line (Chapter 13).

  • Explores marijuana tourism to give students insight into the challenges associated with this unique emerging niche market (Chapter 14).

  • New and expanded coverage of the future of tourism encourages students to think critically about the issues that they will face as tourism professionals (Chapter 14).

For introductory hospitality or tourism courses 

A comprehensive, international view of the business of tourism

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Dr. Roy A. Cook is Professor Emeritus, Fort Lewis College, Durango, Colorado.  He has written several books:  Tourism: The Business of Hospitality and Travel; Guide to Business Etiquette; Human Resource Management, Meeting 21^st Century Challenges; and The Source: A Guide to Academic Journals in Hospitality, Leisure, Tourism & Travel.  He has authored well-over one hundred articles, cases, and papers based on his extensive working experiences in the tourism and hospitality industry and research interests in the areas of strategic management, human resource management, communications, and small business management.  In addition to serving as past editor of Annual Advances in Business Cases, he has served on the editorial review boards of the Journal of Teaching in Travel and Tourism, Journal of Case Studies, Journal of Critical Incidents, the Business Case Journal, and the Journal of Business Strategies.  He is a long-standing member of the International Society of Travel and Tourism Educators (served on the Board and as Secretary/Treasurer), Academy of Management, and Society for Case Research (past president and Executive Director).  Dr. Cook served as Associate Dean of the School of Business Administration at Fort Lewis College, the Director of the Colorado Center for Tourism Research, taught courses and consults in Tourism and Hospitality Management, Human Resource Management, Strategic Management and Small Business Management.

Cathy Hsu is the Chair Professor of Hospitality and Tourism Marketing in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University (PolyU). Prior to joining PolyU in July 2001, she taught in the USA for 12 years in two different state universities. Before becoming an academic, she worked in the hotel industry as part of the Hilton and Holiday Inns teams. Her research foci have been hotel branding, hospitality marketing, tourist behaviors, service quality, and the economic and social impacts of casino gaming. She has over 200 refereed publications. She has served as a consultant to various hospitality organizations, such as the Garden Hotel in Guangzhou, City of Dreams in Macao, Hong Kong Tourism Board, World Tourism Organization, and Kansas Travel and Tourism Development Division. Cathy is the Editor-in-Chief of the Journal of Teaching in Travel and Tourism. She also serves on 10 journal editorial boards. She received the John Wiley & Sons Lifetime Research Achievement Award in 2009 and International Society of Travel and Tourism Educator’s Martin Oppermann Memorial Award for Lifetime Contribution to Tourism Education in 2011.  

 

Lorraine L. Taylor is an Assistant Professor of Management in the School of Business Administration at Fort Lewis College in Durango, Colorado. There, she teaches courses in the Tourism and Hospitality Management concentration including Sustainable Tourism, Event Management, and Critical Issues in Tourism and Hospitality Management. Prior to earning her doctorate, she pursued a career in the hotel industry and worked for Walt Disney World, Marriott International, and the Five Star and Five Diamond rated Sanctuary at Kiawah Island Golf Resort. She also worked as an inspector for a luxury hotel guidebook, Condé Nast Johansens. Dr. Taylor’s research interests are in tourists’ motivations, decision making, and behavior. Her current projects apply these concepts to the development of profiles in niche markets. She is a member of the Travel and Tourism Research Association, the International Society of

• Maintains a business perspective by looking at the management, marketing, and finance issues most important to the tourism industry.  

• Covers macro-level topics such as economic, political, social and environmental issues related to tourism.

• Highlights best practices for global tourism through international insights and examples that broaden students’ worldview and stimulate their curiosity and interest.

• Discusses consumer behavior and how it impacts business including decision-making and consumer motivations.

• Uses extensive industry examples for student discussion including end-of-part integrative case studies, opening real-world vignettes, Tourism in Action sections and supplemental readings.

• Features an easy-to-read writing style, supported by academic research findings, that allows upper-level students to delve more deeply into their understanding of specific tourism topics.

• Considers current trends and how they impact each segment of the tourism industry such as:

  • UPDATED: Includes current academic references that can be assigned as homework to develop students’ research knowledge and abilities.

  • UPDATED: Expands the discussion of the impact of social media on travel distribution to detail how social media is changing the face of the tourism industry (Chapter 4).

  • UPDATED: Adds details about career options in event management to give readers ideas of career possibilities (Chapter 4).

  • NEW: Describes how beacon technologies provide opportunities to reach tourists and meet their needs (FYI in Chapter 5).

  • UPDATED: Expands the discussion on revenue management to explore its application in all segments of the tourism industry (Chapter 5).

  • NEW: Includes a new unit on the importance of airports that details the scope and economic impact of hub airports (Chapter 6).

  • NEW: Adds a new “Living Like a Local” unit that discusses the rapidly growing sharing economy in lodging (Chapter 7).

  • UPDATED: Includes additional information on timeshares (vacation ownership) to reflect the growing importance of this profitable lodging segment (Chapter 7).

  • UPDATED: Restructures the discussion of sustainable tourism as measure with the triple bottom line (Chapter 13).

  • NEW: Explores marijuana tourism to give students insight into the challenges associated with this unique emerging niche market (Chapter 14).

  • UPDATED: New and expanded coverage of the future of tourism encourages students to think critically about the issues that they will face as tourism professionals (Chapter 14).

• Engages visual learners with a four-color format that students enjoy reading and learning from.

•  Includes a broad selection of end-of-chapter assignments including:

• You Decide Exercises

• Net Tours with Internet Addresses

• Discussion Questions

• Applying the Concepts Exercises

• Offers a time-saving Instructor’s Toolkit that includes detailed chapter outlines, a test bank, supplemental lecture material, discussion guide to support in-text cases, and PowerPoint slides.

A comprehensive, international view of the business of tourism

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.