The Value of Values

Description

How business leaders can grow profits and competitive advantage by doing the right thing.

Acting on values—doing good for the benefit of all—can substantially benefit the bottom line, but many business leaders mistakenly believe that doing the right thing lowers profits. This belief is the greatest barrier holding businesses back from being more financially and competitively successful—and delivering more good for the world. Not only can it be a winning business strategy to act on values, as Daniel Aronson suggests in The Value of Values, but it is also a savvy choice, increasing a company’s power, profit, and competitive advantage—in many cases with little additional investment or risk.

It starts with seeing what others miss. Using extensive research and real-world calculations, Aronson demonstrates that the “submerged value” of initiatives such as taking bold action to combat climate change, helping people find jobs, or creating an open, inclusive work environment is normally 4 to 10 times more than initially believed. Calculating and capturing the true business benefit of acting on values provides a much-needed update to the sustainability and responsibility playbook. Even more important, it shows executives how to harness the value of values to improve profitability, acquire customers, and turbocharge their own careers.

Written by a measurement pioneer and one of the world’s foremost experts on making ethical business count, The Value of Values trains leaders to respond smartly and credibly to today’s challenges, transforming how business can and should be done.Contents:
Series Foreword vii

1 Introduction 1
2 Submerged Value 13

Part I: Now More than Ever 17

3 Closer to 2070 than 1970 19

Part II: CORE Customers 29
4 Customers’ Emotions, Experiences, and Behavior 31
5 Trust and Customer Economics 47

Part III: CORE Operations 65
6 More Efficient 67
7 More Innovative 79
8 Smarter 89

Part IV: CORE Risk 105
9 Threats 111
10 Vulnerability 129
11 Magnitude 159

Part V: CORE Employees 175
12 Magnetic Values 177
13 The Clean Energy of Purpose 191

Part VI: Leadership 213
14 Why Follow You? 215

Part VII: Coda 231
15 Moving Forward 233

Acknowledgments 241
Notes 243
Index 287Daniel Aronson is the creator of InVEST which quantifies value from sustainability and responsibility, and has helped clients quantify more than $2 billion in sustainability-driven business value. He is also the creator of Impact Science, Customer Science, Stakeholder Science, and True Plastic Impact.US

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