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The Go-Giver, Expanded Edition
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Description
This expanded edition of The Go-Giver includes the text of the original business parable, together with a foreword by Arianna Huffington, a new introduction, a discussion guide, and a Q&A with the authors.
“Most people just laugh when they hear that the secret to success is giving….Then again, most people are nowhere near as successful as they wish they were.”
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.
Over the next week, Pindar introduces Joe to a series of “go-givers”: a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector” who brought them all together. Pindar’s friends teach Joe the Five Laws of Stratospheric Success and help him open himself up to the power of giving. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.
Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb “Give and you shall receive.” Since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.“A quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager. Burg and Mann write with a simple, informal style that offers a working-person’s interpretation of the old adage ‘give and you shall receive.’”
—Publishers Weekly
“The powerful business idea referenced in the title is that ‘shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment.’ … Explanations of these concepts and how to employ them are clear and to the point.”
—Booklist
“The world always needs a fresh approach to its most important messages. The Go-Giver is a great way to continue to spread a positive and enriching message.”
—Soundview Executive Book Alert
“Similar to Mitch Albom’s Tuesdays with Morrie, providing wisdom and insight on how to be more successful.”
—TheStreet.com
“The Go-Giver has created such a buzz CEOs are buying it in bulk for their entire organizations.”
—Huffington Post
“A cross between Jonathan Livingston Seagull and The 7 Habits of Highly Effective People … an uplifting, quick read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods.”
—Retailing Insight
“Deftly written and thoroughly reader-friendly … informed and informative as well as inspired and inspiring.”
—Midwest Book Review
“The most important parable about business—and life—of our time.”
— Adam Grant, New York Times bestselling author of Give and Take
“A must-read for anyone who wants to change the world.”
—Glenn Beck, talk show host and founder of TheBlaze
“A small book that packs a huge idea. As Burg and Mann show in their compelling tale, not only do givers prosper, they also change the world.”
—Daniel H. Pink, author of To Sell Is Human and Drive
“The Go-Giver is one of my favorite books ever. It has made a huge difference in my life, and it aligns with everything I stand for. If you don’t have this book, you have to get yourself a copy now.”
—Marie Forleo, founder of B-School and MarieTV
“Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book, one that will touch your soul and inspire your heart.”
—David Bach, author of The Automatic Millionaire
“If you follow the principles in this fantastic little book—if you really strive to be a ‘go-giver’—you’ll find that Zig Ziglar was right: You really Can have everything in life you want if you just help enough other people get what They want.”
—Dave Ramsey, host of the Dave Ramsey Show
“There are very few books that make you want to buy a copy for every single person you know. The Go-Giver is one of those rare books that turn a reader into an evangelist.”
—Lisa Earle McLeod, author of Selling with Noble Purpose
“The Go-Giver is filled with timeless truths practically presented that will positively transform every reader; it’s a brilliant and easily read guide to doing good and doing well.”
—Rabbi Daniel Lapin, author, Business Secrets from the Bible and Thou Shall ProsperBOB BURG is a highly sought-after conference speaker who teaches the principles at the core of The Go-Giver to audiences worldwide. A former top sales professional, he is also the author of Endless Referrals and Adversaries into Allies. He was named by the American Management Association as one of the Top 30 Most Influential Thought Leaders in Business for 2014.
JOHN DAVID MANN is an entrepreneur and award-winning coauthor whose titles include the New York Times bestsellers Flash Foresight and The Red Circle and the national bestsellers Among Heroes and The Slight Edge. His Take the Lead (with Betsy Myers) was named by Tom Peters and the Washington Post as Best Leadership Book of 2011.
Both authors also collaborated on Go-Givers Sell More and The Go-Giver Leader. Visit www.thegogiver.com
To Mike and Myrna Burg and Alfred and Carolyn Mann, who gave us everything.
Foreword
Giving, touching others’ lives, expanding the circle of our concern to include others, being authentic, and being always open to receiving as well as giving. That’s not just a children’s fairy tale—it’s a good description of many of the most amazing people I’ve encountered.
And while they may live and work in different countries and in different fields, they all share the same core giving philosophy. This book captures that philosophy and shows that it is more than a fable, a parable, or a pipe dream. It’s real—a path that people can follow in their daily lives.
People want to believe that this is the way the world can work: that living with a focus on others isn’t just a nice goal but that it can be a way of life, and can lead to a life that is full, rich and fulfilling. But then, too often, we feel pressured by the voices (both external and internal) of cynicism and resignation, telling us, “It’s a dog-eat-dog world out there—you’ve got to look out for #1.”
Too many people think, “Oh, sure, once you’ve achieved success and financial stability, then you can afford to be a giving person!” But in this book, Bob Burg and John David Mann—who, among other things, have given us the term go-giver—tell us that, in fact, being a giving person is how you achieve success in the first place, however you define success.
Too often people hear “be a giver” and think of charities and writing checks, of “giving back” once we have already done well for ourselves. But that’s only one very specific facet of giving. By “be a giver,” Bob and John mean be a giving person, period: one who gives thought, gives attention, gives care, gives focus, gives time and energy—gives value to others.
Not as a quid pro quo, not as a strategy to get ahead, but because it is, in and of itself, a satisfying and fulfilling way to be.
Arianna Huffington
Introduction to the Revised Edition
Not long after The Go-Giver first appeared, we got a letter from a man named Arlin Sorensen. The CEO of an Iowa IT firm, Arlin had organized a Go-Giver–themed summer retreat for more than two hundred peer-group companies. Inspired by the ideas in the book, several conference participants flew out to another state, on their own dime, to help brainstorm solutions for a colleague whose company was on the verge of closure. The firm pulled back from the brink and saw banner profits the following quarter—and the two men who’d done the consulting were surprised to find that what they learned in the process helped boost growth in their own companies, too.
All of which, Arlin told us, was a result of his reading our “little story about a powerful business idea.”
And Arlin wasn’t the only one sending us reports like this. People in all sorts of businesses started telling us that our story was changing the way they did things. Chambers of Commerce told us they were adopting Go-Giver precepts as part of their professional code and giving copies of the book to their members to help their businesses become more successful. A fitness club challenged its staff to continually come up with creative improvements in the business based on the book’s core principles. A legal firm reported using the book to help more effectively negotiate matrimonial disputes.
The Go-Giver started as a book but soon became a movement. Our hero Joe’s struggle to gain an advantage in his business (some “clout and leverage,” as he put it) and his encounters with his mentor’s counterintuitive principles describing how the world really works (“the more you give, the more you have”) seemed to strike a chord—and not only in the world of business. Before long we were hearing from parents, teachers, pastors and counselors who were using the book in their work, and in their lives, too.
• A high school teacher in Indiana told us he was taking his school’s senior class through the book because he found it “better equipped them to do well in the world.” He has done it with every graduating class since.
• An executive chef at an exclusive Houston country club started using it to train his management team to reach even higher levels of excellence and member satisfaction.
• A Lithuanian expat in London moved back to her homeland and started her own publishing company just so she could share the book with her compatriots in their own language. “Your book will change our country,” she told us.
From book clubs to executive councils, law firms to prayer groups, energy conglomerates to nursing homes, pizza shop managers to graduate school professors, people wrote to tell us how they were using the book. And it wasn’t that they were saying they liked it. They were saying something better than that.
They were saying it worked.
Business owners told us the book helped them make their businesses more successful. In some cases, struggling businesses experienced a complete turnaround after implementing the “Five Laws of Stratospheric Success” Joe learns in these pages. Companies large and small started using it to train their sales and customer service teams to generate both more sales and happier customers. People reported using the Five Laws to great effect in their marriages and approach to parenting.
All of the foregoing might seem to suggest that the “secrets” in The Go-Giver must be startlingly new and original. They aren’t, of course. The ideas here are as old as humanity. One of the messages we hear most often is some variation of “This is how I always thought (or always hoped) things worked. . . . I just never quite knew how to put it into words.” When these readers crack open the pages of Joe’s adventure, they tell us, they discover something they always knew somewhere inside themselves: that while the world may at times appear to be a dog-eat-dog place, there is actually a set of much kinder and vastly more powerful principles operating beneath the surface of casual appearances.
But don’t take our word for it.
After reading what Joe and his mentor Pindar have to say, we invite you to take the next step and explore it for yourself. Follow Pindar’s Condition: test every law you read here and see what happens. “Not by thinking about it,” as Pindar tells Joe in chapter 2, “not by talking about it, but by applying it in your life.”
Enjoy—and our best wishes for your stratospheric success.
Bob Burg and John David Mann
October 2015
1: The Go-Getter
If there was anyone at the Clason-Hill Trust Corporation who was a go-getter, it was Joe. He worked hard, worked fast, and was headed for the top. At least, that was his plan. Joe was an ambitious young man, aiming for the stars.
Still, sometimes it felt as if the harder and faster he worked, the further away his goals appeared. For such a dedicated go-getter, it seemed like he was doing a lot of going but not a lot of getting.
Work being as busy as it was, though, Joe didn’t have much time to think about that. Especially on a day like today—a Friday, with only a week left in the quarter and a critical deadline to meet. A deadline he couldn’t afford not to meet.
• • •
Today, in the waning hours of the afternoon, Joe decided it was time to call in a favor, so he placed a phone call—but the conversation wasn’t going well.
“Carl, tell me you’re not telling me this . . .” Joe took a breath to keep the desperation out of his voice. “Neil Hansen?! Who the heck is Neil Hansen? . . . Well I don’t care what he’s offering, we can meet those specs . . . wait—c’mon, Carl, you owe me one! You know you do! Hey, who saved your bacon on the Hodges account? Carl, hang on . . . Carl!”
Joe clicked off the TALK button on his cordless phone and made himself calmly set down the instrument. He took a deep breath.
Joe was desperately trying to land a large account, an account he felt he richly deserved—one he needed, if he wanted to make his third-quarter quota. Joe had just missed his quota in the first quarter, and again in the second. Two strikes . . . Joe didn’t even want to think about a third.
“Joe? You okay?” a voice asked. Joe looked up into the concerned face of his coworker Melanie Matthews. Melanie was a well-meaning, genuinely nice person. Which was exactly why Joe doubted she would survive long in a competitive environment like the seventh floor, where they both worked.
“Yeah,” he said.
“Was that Carl Kellerman on the phone? About the BK account?”
Joe sighed. “Yeah.”
He didn’t need to explain. Everyone on the floor knew who Carl Kellerman was. He was a corporate broker looking for the right firm to handle an account Joe had nicknamed the Big Kahuna, or BK for short.
According to Carl, the boss at Big Kahuna didn’t think Joe’s firm had the “clout and leverage” to put the deal together. Now some character he’d never heard of had underbid and outperformed him. Carl claimed there was nothing he could do about it.
“I just don’t get it,” Joe said.
“I’m so sorry, Joe,” said Melanie.
“Hey, sometimes you eat the bear . . .” He flashed a confident grin, but all he could think about was what Carl had said. As Melanie walked back to her desk, Joe sat lost in thought. Clout and leverage . . .
Moments later he leaped up and walked over to Melanie’s desk. “Hey, Mel?”
She looked up.
“Do you remember talking with Gus the other day, something about a big wheel consultant giving a talk somewhere next month? You called him the Captain or something?”
Melanie smiled. “Pindar. The Chairman.”
Joe snapped his fingers. “That’s it! That’s the guy. What’s his last name?”
Melanie frowned. “I don’t think . . .” She shrugged. “No, I don’t think I’ve ever heard it mentioned. Everyone calls him the Chairman, or just Pindar. Why? You want to go hear the talk?”
“Yeah . . . maybe.” But Joe was not interested in some lecture happening a month away. He was interested in only one thing—and that one thing needed to happen by the following Friday, when the third quarter came to an end.
“I was thinking, this guy is a real heavy hitter, right? Charges huge consulting fees, works only for the biggest and best firms? Major clout. I know we could handle the BK account, but I’m gonna need some big guns to win the deal back. I need leverage. Any idea how I can get a line to this Chairman guy’s office?”
Melanie looked at Joe as if he were proposing to wrestle a grizzly bear. “You’re just going to call him up?!”
Joe shrugged. “Sure. Why not?”
Melanie shook her head. “I have no idea how to contact him. Why don’t you ask Gus?”
• • •
As Joe headed back to his desk, he wondered how Gus had managed to survive this long at Clason-Hill Trust. He never saw him do any actual work. Yet Gus had an enclosed office, while Joe, Melanie and a dozen others shared the open space of the seventh floor. Some said Gus had gotten his office because of seniority. Others said he’d earned it on merit.
US
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| Dimensions | 0.7000 × 5.5000 × 8.5000 in |
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