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Starting & Running Your Own Horse Business, 2nd Edition
$19.95
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Description
Turn your passion for horses into a successful business. Full of proven techniques to help you maximize profits and minimize headaches, this practical guide shows you how to create a viable business plan, identify marketing opportunities, and efficiently maintain your facilities. With savvy tips on reducing veterinary and feed costs, you’ll learn how to make your operation self-sufficient and keep it financially sustainable. Whether you run a boarding stable or a riding camp, you’re sure to find the information you need to keep your business running smoothly.
Author Mary Ashby McDonald holds a B.S. in Animal Science from Virginia Polytechnic Institute and State University. She is the former manager of the 460-acre Medway Ranch in Austin, Texas.
Turn Your Passion into a Profession
Your devotion to horses is the key ingredient in a profitable equestrian career. Now revised and expanded, Starting & Running Your Own Horse Business offers complete advice on putting your love for horses to work. A larger selection on safety, tax and insurance advice, and many new suggestions for starting successful equestrian businesses make this new edition the must-have book for horse entrepreneurs. An experienced stable manager and practicing veterinarian, Mary Ashby McDonald shares her money-making ideas and cost-saving techniques for launching and running a successful business.
Your devotion to horses is the key ingredient in a profitable equestrian career. Now revised and expanded, Starting & Running Your Own Horse Business offers complete advice on putting your love for horses to work. A larger selection on safety, tax and insurance advice, and many new suggestions for starting successful equestrian businesses make this new edition the must-have book for horse entrepreneurs. An experienced stable manager and practicing veterinarian, Mary Ashby McDonald shares her money-making ideas and cost-saving techniques for launching and running a successful business.
“Now this is a really useful horse business guide…McDonald includes a variety of money-saving and -making suggestions.”
– Horse Country
“If you’ve ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business.”
– Horse & Rider
“The ideas in this book are accurate and solid. Unfortunately, along the way, I’ve made many of the classic business blunders Mary mentions [in this book]. Hopefully reading this will help others avoid the same mistakes in the future.”
– Olympic Gold Medalist Joe Fargis, Owner/Manager/Trainer, Sandron Farm
Learn How To:
- Create a business plan that puts your existing horses and facilities to work
- Manage your time, your money, and your employees
- Choose affordable insurance coverage that keeps your customers and your horses safe and protects you from financial liability
- Operate an exciting variety of horse ventures from camps to carriage services
- Develop an appealing name, logo, and icon for your business
- Identify the best marketing and advertising opportunities
- Offer additional services your customers need: grooming, cleaning tack, transportation, catching and holding, consulting, administering medications
- Reduce vet bills: implement sound preventative strategies and do your own vaccinating and deworming
- Save on feed costs
Introduction
1 Creating an Image
2 Advertising and Promoting Your Business
3 Managing Your Business
4 Financial Management
5 Riding Programs, Boarding, and Leasing
6 Riding Camps
7 Moneymaking Events and Ideas
8 Buying and Selling Horses
9 Breeding Horses
10 Farm Property and Maintenance
11 Cutting Costs on Horse Care
12 Equipment Savings, Opening a Tack Shop
Appendices
IndeX
“Be sure to pick up…Starting Running Your Own Horse Business. You’ll be hooked from the opening chapters on logos, barn colors, and business card designs, through the appendices full of handy forms, schedules and contact information. In between you’ll find detailed information on management, riding programs, boarding, leasing, breeding, buying/selling, cost-cutting, and more.” – Horse Rider magazine
“…helps the horseman become more aware of his responsibilities as business manager and owner.” – Western Horseman
“…sound suggestions to the horseman-turned-businessman translate what’s going on at the barn into generally accepted accounting principles…” – Western Horseman
Additional information
| Dimensions | 0.56 × 8.5 × 10.875 in |
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| Subjects | veterinary tips, advertising, horses, breeding horses, selling horses, buying horses, equine enterprises, financial tips, management, business management, practical tips, good business, riding camp, boarding stable, sustainability, feed costs, equine, facility maintenance, business plan, marketing techniques, program ideas, equine business, business ideas, money saving, profits, marketing strategies, marketing, starting a business, horse business, PET006000, BUS070010, equestrian |