Simple and Usable Web, Mobile, and Interaction Design

Description

Giles Colborne has spent his career making technology simple to use. He is CEO of cxpartners, an experience design consultancy based in the United Kingdom that helps organizations located all over the world to plan, create, and manage elegant services that their customers love.

Part 1 Why are we here?

Part 2 Setting a vision

Part 3 Strategies for simplicity

Part 4 Remove

Part 5 Organize

Part 6 Hide

Part 7 Displace

Part 8 Before we go

The full-color, how-to guide for simplifying user experiences at the design stage: now updated for new technologies, responsive design, and more!

• Simple, practical advice, presented elegantly, in a “one-page at a time” format that’s enjoyable and inspiring
• Create focused, elegant experiences users will love
• Systematically strip away complexity in web apps and interactive experiences by organizing, removing, hiding, and displacing
• Includes valuable new coverage of omnichannel and service design
• Now includes extensive coverage for software product managers — including expert guidance on selling simplicity to stakeholders
• A book with a growing worldwide reputation: already used as part of General Assembly’s influential UX program, and Jared Spool’s new degree course at Centre Centre

This edition has been updated throughout to cover the latest best practices and technologies, including new approaches to responsive design, omnichannel and service design, and more.

It also contains important new material and case studies for the growing audience of product managers interested in adding value through more effective user experiences. These additions include practical guidance on how to:

• Set a simple vision for your product and communicate it clearly
• Build your brand through creating a product roadmap that keeps your proposition simple while embracing deeper complexity
• Sell simplicity to stakeholders, and gain their agreement on a product roadmap
• Provide a consistent experience with inconsistent capabilities

The Second Edition also presents a new central exercise, and updated screenshots and photography throughout.

• Simple, practical advice, presented elegantly, in a “one-page at a time” format that’s enjoyable and inspiring
• Create focused, elegant experiences users will love
• Systematically strip away complexity in web apps and interactive experiences by organizing, removing, hiding, and displacing
• Includes valuable new coverage of omnichannel and service design
• Now includes extensive coverage for software product managers — including expert guidance on selling simplicity to stakeholders

This book is the solution is to master the discipline of simplicity — with humor, powerful examples, practical advice, and up-to-date case studies. Readers will learn how to strip away complexity by organizing, removing, hiding, and displacing — creating focused, elegant user experiences that people will love. Simple and Usable Web, Mobile, and Interaction Design, Second Edition is unique: it contains simple, practical advice, presented elegantly, in a “one-page at a time” format that’s both enjoyable and inspiring.

This edition has been extensively updated to reflect new technologies and best practices, and to serve the needs of everyone who understands the value of user experience — including growing numbers of product managers.

In a chaotic world, we all crave simplicity. We don’t want to waste time reconfiguring our smartphones, fumbling over digital printers, or plodding through online forms while deadlines bear down on us. We want technology that works.

Yet the harder we try to create simple user experiences, the more we tie ourselves up in knots. We are undermined by demands to cram in more features, or lured into approaches that turn out to be more complex than ever.

Simplicity is a discipline that can be learned. This book shows you how–with humor, powerful examples, quotes, and case studies.

This new edition has been updated to provide fresh advice for teams struggling to satisfy the conflicting demands of their stakeholders; it addresses important trends in technology; and it shows how four simple rules of simplicity can be applied to new and emerging types of interaction.

More information at: www.simpleandusable.com

Additional information