Killing Giants

Description

Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes.

During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries—from software to cosmetics to aviation—for their most powerful techniques. His ten powerful strategies will help readers overcome stale business thinking and bureaucracy in good times or bad.

From the hypercompetitive world of social media to high-stakes b-to-b sales to the trenches of retail, Killing Giants is The Art of War for a new era.

“Learn why quick and dirty is better than shock and awe in this timely book.”

—Guy Kawasaki, bestselling author of Enchantment

“Killing Giants recounts the tales of successful entrepreneurs who started from scratch, became scrappy and innovative, and learned how to compete successfully in an arena of giants. The information here is practical, valuable, and actionable.”

—Jim Koch, founder and brewer, The Boston Beer Company

STEPHEN DENNY is president of strategy, marketing, and branding consultancy Denny Marketing. He is a frequent contributor to The Daily Fix and Marketing Profs as well as his own marketing blog. He lives outside San Francisco.

Visit www.stephendenny.com

US