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Enchantment
$18.00
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Description
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.
Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.
Guy Kawasaki is the former chief evangelist of Apple. He is also the cofounder of Alltop.com and a founding partner at Garage Technology Venture. His nine previous books include the international bestseller The Art of the Start, as well as Reality Check and The Macintosh Way. He lives in Silicon Valley with his wife and four children.US
Additional information
| Dimensions | 0.6700 × 5.2100 × 7.9100 in |
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| Subjects | business books, psychology books, motivational books, branding, money, mindset, BUS007010, time management, agile, entrepreneurship, economy, behavioral economics, self improvement books, negotiation, communication skills, traction, marketing books, leadership books, digital marketing, organizational behavior, communication, advertising, psychology, BUS071000, business, self help, etiquette, organization, networking, public speaking, business management, leadership, motivation, fiction, behavior, community, novels, economics, self help books |