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Buzzmarketing
$24.00
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Description
“There’s fake corporate marketing and then there’s real marketing. This is the real stuff for real people.” -Ben Cohen, co-founder of Ben & Jerry’s Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.US
Additional information
| Dimensions | 0.6800 × 5.5000 × 8.4000 in |
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| Subjects | motivational books for men, goal setting, business strategy, mindset, economics books, business books, BUS063000, self help books for women, self development books, self improvement books, buzz, inspirational books for women, traction, marketing books, BUS002000, buzzmarketing, digital marketing, copywriting, data analytics, self help books, advertising, business, self help, creativity, motivation, behavior, economics, confidence, marketing, goals, economy, habits, motivational books, motivational books for women, branding, strategy, money |