Branding Yourself

Description

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!

Discover how to:

• Choose today’s best social media tools for your personal goals
• Build an authentic storyline and online identity that gets you the right opportunities
• Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+
• Build connections and prove expertise by sharing video on YouTube and Vimeo
• Find yourself on search engines and then optimize your personal online presence
• Promote your events, accomplishments, victories…and even defeats and lessons learned
• Integrate online and offline networking to get more from both
• Reach people with hiring authority and budgets on LinkedIn
• Use Twitter to share the ideas and passions that make you uniquely valuable
• Avoid “killer” social networking mistakes
• Leverage your online expert status to become a published author or public speaker
• Measure the success of your social media branding
• Get new projects or jobs through your online friends and followers

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!

• How to use online and offline networking together to successfully navigate career changes
• Timely resources for navigating unprecedented turbulence in the job market
• Now with new tips and case studies

Use social media to build a great personal brand: how to present yourself as the best solution to customers’ and employers’ worst problems!

I Why Should I Care About Self-Promotion?
1 Welcome to the Party
2 How Do You Fit in the Mix?

II Your Network Is Your Castle—Build It
3 Blogging: Telling Your Story
4 LinkedIn: Networking on Steroids
5 Twitter: Sharing in the Conversation
6 Facebook: Developing a Community of Friends
7 Sharing Photos & Videos
8 Other Social Tools
9 Finding Yourself on Search Engines
10 Measuring Success: You Like Me, You Really Like Me!
11 Bringing It All Together: Launching Your Brand

III Promoting Your Brand in the Real World
12 How to Network: Hello,My Name Is…
13 Public Speaking: We Promise You Won’t Die
14 Getting Published: I’m an Author!
15 Personal Branding: Using What You’ve Learned to Land Your Dream Job

There are several new tools and related strategies, such as Snapchat and Instagram. Google has several new “rules” about search engine optimization that can affect how a person should blog, post videos, and create content on social media.

We also want to replace all the case studies in the 2nd edition with all new studies, including a standup comic who tries out her comedy on Twitter, a professional speaker who books her gigs from YouTube videos, and a writer who went from bread truck driver to global business consultant in five years just by writing, as well as a blogger and podcaster from England and Canada.
At the end of each chapter, we have a section called “______ Tips in 140 Characters.” We had asked our Twitter networks to share advice with us via Twitter, and then we republished them with the person’s Twitter handle. We will update all of these with new tips from new people.

Additional information