Brand You

Description

“The definitive guide on how to build and grow the most precious brand you’ll ever work on. Yourself.” Sir Mark Thompson, Chairman of the Board of Directors of Ancestry. Former President and Chief Executive Officer of The New York Times Company and former Director-General of the BBC

“A timely reminder that personal branding today is about the real you – your purpose, values and drivers – not some packaged goods strategy. You have to dare to be real. And learn to be self-aware. Ready?” Avivah Wittenberg-Cox, CEO, 20-First, Speaker, Author

“Personal branding is becoming an increasingly important element that all of us need to consider in today’s disruptive world.  It can be the differentiator that enables us to show not only our visibility and our talents, but also our personal values. In Brand You, David and Sylvana offer a pragmatic and effective roadmap to help everyone become more aware of what developing your personal brand can do for you and what you need to do to make it happen.  It’s very readable and is highly recommended; to start developing your ‘Brand You’ today!” Dave Millner, Founder and Consulting Partner, HR Curator Ltd

“Brand You helps to join the dots between who you are and what you do…essential reading to help you find your purpose in your career.” Jo Minns, Former HR Director at Coutts and Executive Coach & Consultant

“Authentic Leadership is vital for success in business. Brand You carefully guides you through exercises to truly understand your authentic self and present it positively to the world.” Shlomo Ben Hur, Professor of Leadership & Organisational behaviour, MD Business School, Lausanne, Switzerland 

“This book is for everyone who is looking for a practical How-to guide for defining your personal core and translating this into a convincing narrative of your professional self. It is so timely because of the challenges of self-reinvention that so many people have been embarking on in the course of the ‘Great Resignation’. And its practicality is so striking with guiding questions being asked, examples being given, and hands-on tools being provided step-by-step along this inspiring journey. A must read!” Stephan Strauss, CEO, advisor, mentor, entrepreneur

“As an entrepreneur leading an impact-driven startup, Brand You by David and Sylvana is the book that will elevate your journey to new heights. It’s a game-changer for standing out in today’s competitive landscape. By uncovering your purpose, vision, and unique talents, you’ll create an authentic brand that resonates with your entrepreneurial spirit. Whether you’re just starting out or looking to make a greater impact, “Brand You” is your compass to success. Take control of your personal brand and leave a lasting mark in the world of entrepreneurship”. Aris Maroonian, Founder and CEO of Neology-carbon free energy

Unleash the power of the authentic ‘You’

We all know that branding is a key ingredient to business success, but do you know that purposely branding yourself to fit in with the expectations of others can be damaging? Research shows that trying to fit yourself into perceptions of what your brand should be can be detrimental to your mental and physical health.

Brand You is an antidote to that. It will help you discover your true authentic self, understanding the wealth of assets you bring to your world and the value these bring to your career, community and society at large. With the strong core of self-confidence, purpose and resilience this gives you, you will be better able to present, promote and apply your brand:

• Present yourself to the world with authenticity 
• Align your professional and personal life with your brand
• Attract people who are in need of your unique talents and values
• Develop a social media strategy to enhance your network

This edition brings new chapters and exercises focussing on authenticity in personal brand development and promotion, as well as providing a general refresh to bring the book up-to-date with societal priorities and culture changes.

This new edition of the UK’s bestselling book on personal branding shows you how to discover the true value of your authentic self and channel this into a powerful personal brand, both online and offline.

David Royston-Lee is a business psychologist, with a management consulting and marketing communication background. He works with leaders to enhance their work through greater understanding of their talents and motivations. 

His early career was in recruitment becoming Secretary General of the Institute of Employment Consultants where he devised the first examinations in Recruitment Practice and Interviewing. He moved on to KPMG, as a Management Consultant working on the management of change particularly in mergers and acquisitions, progressing to head up the first practice specialising in Career Management Services where he searched the world for the best ways to enable clients to understand themselves -most of the exercises in this book grew from this research. 

David then moved to Ogilvy and Mather (the advertising agency) as their first Human Resources Director and finally to the Communication Advertising & Marketing Foundation as Chief Executive before setting up his own business where he continues to work with senior executives around the world to enhance their leadership performance through understanding themselves.  He is also Chairman of Future Resume Ltd – which provides a new approach to aid the recruitment process.

David is a Chartered Psychologist, Freeman of The City of London, and a Member of the Chartered Institute of Personnel & Development and the Association of Rational Emotive Behaviour Therapy. He was also a Founder Member of the Association of Business Psychologists.

Sylvana Storey, CEO of Global Organizational Integrators, is a recognised business psychologist with 25+ years experience as a Managing Consultant in: Organisational Development and Culture Change; Global Leadership Capabilty; and Diversity, Equity and Inclusion. She is credited for her skill at designing and leading multiple cultural and behavioural transformation strategies and interventions as well as being a trusted adviser and executive coach to ‘C’ level for a variety of companies across the globe.

Sylvana completed her doctorate in DEI and global leadership and subsequently authored The Impact of Diversity on Global Leadership Performance: LEAD published by Palgrave Macmillan. Her second book, The Aperture for Modern CEOs: Aligning Purpose and Focus examines CEOs action, behaviour and mindset was published in June 2022 by Business Expert Press.

She is a contributory author of Business Psychology in Practice, Business Psychology in Action. She is a regular contributor to the Huffington Post and sits on the Institute of Advanced Studies Development Board, Durham University.

How to discover your authentic self – values, talents and purpose – and how to use this understanding to develop an action plan to present and promote your unique personal brand.

1. Why develop your Brand?
2. How do Brands Work?

Section 1 – Creating your Personal Brand
3. Your Personal Brand
4. Discovering your personal Brand
5. Your Purpose
6. Understanding your mission
7. Your Values
8. Your Talents
9. Using Archetypes to develop your Brand

Section 2 – Presenting your Brand
10. Explaining what you do
11. Storytelling
12. Presence
13. Building your Brand Offline
14. Building your Brand Online
15. Aligning your CV and Covering Letter with your brand
16. Staying Focused

Additional information